Working with Creative Director Anita Madeira Inc, our purpose was to elevate this startup brand’s presence, from digital advertising to social media. In addition, R+F produces a yearly Convention to celebrate their Consultants and launch new products. We created themes, collaborated on Main Stage designs, and produced videos for Convention that also served as their digital marketing platform.
R+F quickly grew to became the #1 Skincare Brand in the US during this time, with global presence in Canada and most recently, Australia. The new product launch of Lash Boost sold 1.5M units with $200M in sales in one year, while Active Hydration Serum, had $100M in sales within 8 months of the launch.
Beauty/Lifestyle photographer: Matt Jones, Photography for the Doctors: Jan Welters, Still Life photographers: Carlton Davis and Lisa Charles Watson, Social Media photographer: Marilou Daubé, Fashion illustrator: Miyuki Ohashi
Director/Creative Director: Anita Madeira Art Director: Pam Voth Cameraman: Theo Stanley Editor: Josh Hansen, The Station Media