Designed logo and implemented into new packaging for Sue Devitt’s Artisan L’uxe Bio-Beauty Skincare System
Will Newell was a brilliant, funny, adventurous and loving teenager whose life was cut short at the age of 17 by a rare form of bone cancer. Driven by what what an amazing person he was, and to contribute a percentage of profits to the cause, his mother Terry Castle wanted to produce a series of soy candles using a line of affirmations based on his name “Will”, and incorporating the Buddhists beliefs he had become very much interested in. Discovering a wonderful drawing of a dragon done by Will when he was younger, this bold black & white image was chosen to predominate the packaging.
Green represents soothing, replenishing (Will Soothe)
Yellow represents earth- grounded (Will Laugh)
Red represents fire- burning hot, like love (Will Love)
Blue is sky and space- looking up to the heavens (Will Pray)