Kravet is a 100-year old family run business and established leaders in the home furnishings industry. Our “inspired” print ad campaign for Kravet spanned 15 years, from 2001-2016. By using color and graphic metaphors we helped create consistent and ownable messaging for the brand. The slogan “inspired Kravet” was trademarked and incorporated into the company’s entire platform. We also created ad campaigns for two of their other brands, Lee Jofa and Kravet Contract.
Primary photographer: Lisa Charles Watson, Stylists: Rebecca Omweg and Charles Bumgardner